HE PUTS THE SODA IN POP SONGS
December 02, 2010
A profile of Adam Kluger, the king of "in-lyric" product placements.

WHY KFC FRANCHISEES ARE SQUAWKING
August 12, 2010
Everybody hates grilled chicken.

ETHNIC MARKETING: MCDONALD'S IS LOVIN' IT
July 08, 2010
The music industry has long sold black culture to white Americans. Now McDonald's is doing much the same.

FORGET TIGER. THE PGA HAS BIGGER PROBLEMS
April 30, 2010
Co-written with John Helyar, a look at the PGA's struggle to find sponsors.

OBAMA STILL MOVES THE MERCH
January 21, 2010
Obama swag, one year after the election.

BRETT RATNER, HOLLYWOOD'S AD IMPRESARIO
January 07, 2010
The movie director Brett Ratner's latest opus: an advertising agency.

TIGER WOODS' HANDICAP AS A PITCHMAN
December 10, 2009
Imagine you are a marketing executive locked in a long-term endorsement deal with Tiger Woods. The question becomes ever more insistent: "Is Tiger really still your pitchman?"

WHO'S MINDING THE STORE FOR TOYS 'R' US
December 03, 2009
Parents who shop on Toysrus.com this holiday season likely won't know that a company called GSI Commerce is managing the orders behind the scenes.

A PEEK UNDER THE HOOD OF A BUSINESS BOOK
September 03, 2009
Evidence of plagiarism in a new book from Boston Consulting Group.

DIAGEO TARGETS THE HOME BARTENDER
June 25, 2009
Drinking through a recession.

BLOWING UP PEPSI
April 23, 2009
A profile of controversial PepsiCo executive Massimo d'Amore.

THE RISE AND FALL OF DAVID OGILVY
January 08, 2009
How the founder of renowned ad agency Ogilvy & Mather lost his Hathaway shirt.

AN AD MAN TESTS THE LIMITS
February 21, 2008
A profile of Irwin Gotlieb, America's most powerful media buyer.

STRUGGLES OF A MAD MAN
November 22, 2007
Saatchi & Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now—in today's splintered advertising universe—he's scrambling to keep it relevant.

QUEEN OF THE PRODUCT PITCH
April 30, 2007
A tale of Martha Stewart and toilet scrubber brushes.

SAVING STARBUCKS' SOUL
April 09, 2007
A story about the coffee chain's struggle to balance cozy charm and profits.

YELPING FOR DOLLARS
December 07, 2006
The social network cum city guide has a secretive way of making reviewers feel appeciated.

YOU OUGHTA BE IN WEBCASTS
December 04, 2006
Before YouTube, there was Channel 101.

IS THE CHAMPAGNE IN THE JAY-Z VIDEO FOR REAL? IT'S COMPLICATED.
October 25, 2006
Sleuthing for the source of a product placement.

WAL-MART, PLEASE DON'T LEAVE ME
October 09, 2006
Austin-based ad agency GSD&M makes a last ditch effort to hold onto the Wal-Mart account.

LIVING THE LOOFAH LIFE, AND LOVING IT
September 04, 2006
Possibly the most awkward first-person essay ever written in Businessweek.

A BOOT CAMP FOR BUDDING VIRTUOSOS
August 21, 2006
Before Malcolm Gladwell's Outliers, a look at the summer camp that spawned America's top string musicians.